
1963 Studebaker Advertisement
It’s one company that gave dealers 3 super performance 1963 models. The world-famous Avanti, R2 Super Hawk and R2 Super Lark – cars with proven superiority of Studebaker’s chassis design – equipped to withstand speeds and stresses far in excess of day-to-day requirements. Dramatic evidence was shown when Avanti topped 168 mph, Super Hawk 140 mph, and Super Lark 132 mph during certified performance and safety evaluation tests at Bonneville. Speeds almost twice as fast as you should drive. These tests helped Studebaker develop components that meet and surpass the requirements of today’s driving. All for your protection.
It’s one company that offers dealers a price spectrum from the $4000 range to America’s lowest-price V8, and Sixes even lower.
It’s one company that offers dealers the saleable safety of caliper disk brakes for all models, plus factory installed seat belts as a delete option.
It’s one company that offers dealers the unique wagon-convertible. the slide-open roof Wagonaire. It’s the world’s most useful wagon.
Want to enjoy the advantages that come from working with an independent company, which offers a world of freedom for individual action?
Studebaker Corporation
Write, call or wire collect to L. E. Minkel, Vice President of Marketing, Studebaker Corporation, South Bend 27, Indiana
Source: 1963 Ward’s Automotive Yearbook

1963 Plymouth Valiant advertisement
Plymouth and Valiant don’t just stand there.
They do things.
Plymouth owners like the things Plymouth does. They like the way a Plymouth Fury won 8 of 10 events from a Ford Galaxie 500 and a Chevrolet Impala V-8 in a test made at Plymouth’s request my nationwide Consumer Testing Institute. You’ll like Plymouth. the car that does everything… beautifully. Plymouth’s on the move!
Valiant is the best all-around compact anybody has come up with yet! 3600 drivers tested leading compacts under supervision of the same testing company. 74.5% selected Valiant “best all-around value!” Plymouth and Valiant each carry America’s longest and best new-car warranty – 5 years or 50,000 miles* See your Plymouth-Valiant Dealer.
* Your Authorized Plymouth-Valiant Dealer’s Warranty against defects in material and workmanship on 1963 cars has been expanded to include replacement or repairs, without charge for required parts or labor, for 5 years or 50,000 miles, whichever comes first, on the engine block, head and internal parts; transmission case and internal parts (excluding manual clutch); torque converter, drive shaft, universal joints (excluding dust covers), rear axle and differential, and rear wheel bearings, provided the vehicle has been serviced at reasonable intervals according to the Plymouth-Valiant Certified Car Care schedules.
Plymouth Division Chrysler Motors Corporation