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1963 Chrysler advertisement

The crisp, new, custom look of Chrysler “63

Unrehearsed comments from top styling experts: “Town car excellence” … “Crisp simplicity of line” … “The formal look with a sporting flair.” We think you’ll agree with the experts. And you’ll also agree that our new Chryslers are far more than styling winners. Underhood you’ll find only V-8 engines that range from the economy of Newport (it uses regular gas) to the sports-bred 300 and the spirited luxury of the New Yorker. Again this year, your investment will not be undercut by a jr. edition – we don’t build them! And, climbing Chrysler resale value is proof of this protection. Crisp, new styling. Exciting performance. Lasting investment value. Isn’t it high time you saw your Chrysler dealer and took your beautiful step ahead?

Chrysler ’63 … a big, beautiful step ahead

Another Chrysler first! 5-year/50,000-mile warranty. Chrysler engineering leadership has resulted in an extended warranty* on the power-train of 1963 Chryslers.

* Your authorized Chrysler Dealer’s Warranty against defects in material and workmanship on 1963 cars has been expanded to include parts replacement or repair, without charge for required parts or labor, for 5 years or 50,000 miles, whichever comes first, on the engine block, head and internal parts; transmission case and internal parts (excluding manual clutch); torque converter, drive shaft, universal joints (excluding dust covers), rear axle and differential, and rear wheel bearings, provided the vehicle has been serviced at reasonable intervals according to the Chrysler Certified Car Care schedule.

Source: 1963 Ward’s Automotive Yearbook

1963 Cadillac advertisement

Take a look at the best-liked Cadillac of all time!

There’s no question about it – America has fallen in love with this one.

It’s the Cadillac car of 1963 – and it is already attracting more attention – and more owners – than any other motor car in Cadillac history. And to be perfectly honest, we aren’t a bit surprised.

You see good news about cars travels fast. And the news about Cadillac has never been better … nor its owners more vocal.

Give a new Cadillac owner half a minute and he’ll point our why he likes the new Cadillac look. Clean. Majestic. Substantial. Elegant.

Give him a full minute and he’ll talk about the car’s new luxury and about the incredible range of models, colors and interiors.

And he’ll describe to his friends all of Cadillac’s engineering advances. A smoother, quieter engine. And exclusive new true-center drive line. A triple braking system.

We’re glad our owners are demonstrative. For it is their enthusiasm that has earned Cadillac its enviable reputation.

Just as demonstrative about the new Cadillac are its dealers and salesmen.

Following a record year in 1962, they are looking forward to an even more confident, more rewarding future with the “car of cars” in 1963. It is an opportunity unique in the luxury field, for never before has a car in Cadillac’s price class achieved such outstanding sales success.

Cadillac Motor Car Division – General Motors Corporation

Source: 1963 Ward’s Automotive Yearbook